The 12 animals of the Asian zodiac, Hangeul, folk tales, Gwanghwamun Gate,...All of these are displayed at "2021 Delight Seoul," a media exhibition under the theme "Dynamic Transformation of Seoul" held at Insa Central Museum in the cultural and entertainment complex Anyoung Insadong in the Insa-dong neighborhood of the capital's Jongno-gu District.
This event comprises 11 themed spaces through the use of virtual and augmented reality and holograms, featuring the scenery and culture of Seoul's past, present and future.
Besides traditional Korean cultures such as Hangeul and folklore, the exhibition also shows city landmarks, including Gwanghwamun and Dongdaemun Design Plaza, through videos. A noncontact experience through barcode technology allows visitors to walk through the past and future.
Stepping into the exhibition and passing through the dense mist and dark moonlight leads to a mysterious forest of the 12 animal deities of the Asian zodiac. Purchasing an admission ticket and scanning a barcode with one's date of birth makes a ticketholder's guardian deity from among the 12 appear on a large screen; the deity's characteristics are also printed out.
The colorful lights of the traditional lantern cheongsachorong welcome visitors entering Seoul. A lighted stage filled with excitement gives visitors the feeling of walking on a path of flowers with dazzling lights.
Midday rush and spectacular streets at night. This is Seoul.
This space is for experiencing Hangeul, a cohesion of Korean wisdom. Upon entering, one sees photos of visitors entering in real-time and letters in various forms reflected on their bodies.
This media facade show displays the ocean as depicted in a folk tale. Visitors can see themselves as the main characters through a mirror and get an immersive experience of being in the story.
Another media facade displays recreated images of Seoul depicting the city's past and future. Black-and-white photos and a collage of popping colors blur the line between eras and create art out of daily life art.
This exhibition runs until June 30 and admission is KRW 12,000-KRW 18,000.