TUE, APRILL 13, 2021
In Dongseong-ro, Daegu, let's shop 'smartly' on mobile.
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In Dongseong-ro, Daegu, let's shop 'smartly' on mobile.
  • Choi Yong-chul
  • 승인 2021.03.24 09:45
  • 댓글 0
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*Smart shopping tourism services such as location-based shopping information and AR virtual fitting in 5 languages
*Promotional events such as mission tours until 3.28.
Smart tourism service (AR Virtual Fitting)-Korea Tourism Organization
Smart tourism service (AR Virtual Fitting)-Korea Tourism Organization

Domestic and foreign tourists visiting Dongseong-ro in Daegu will be able to enjoy smart shopping with just one cell phone.

The Ministry of Culture, Sports and Tourism (Minister Hwang Hee), the Korea Tourism Organization (President Ahn Young-bae), Daegu Metropolitan Government, and the Jung-gu District Office have recently completed the construction of a smart shopping and tourism pilot project in Dongseong-ro, Daegu. It started promoting its services in earnest on March 15. To build an environment for this smart shopping tourism service that combines tourism and ICT technology, the corporation has been pushing to build services such as finding local customized service contents and selecting participating businesses (consortiums).

Smart tourism service (check store information using QR code)-Korea Tourism Organization
Smart tourism service (check store information using QR code)-Korea Tourism Organization

To enjoy this smart shopping and tourism service in Dongseong-ro, you must first access the Web-based shopping and tourism service Flat (www.kshoppass.com). Visitors can be introduced to nearby stores, restaurants, and tourist information, focusing on their location, and can tour inside and outside the store through VR. Also, you can immediately pay for the product exchange voucher you want on mobile, and you can purchase about 20 tour passes that sell Dongseong-ro's food, attractions, entertainment, and shopping in various packages.

Also, AR virtual fitting kiosks installed in Dongseong-ro Tourist Information Center allow you to virtually wear clothes and precious metals, and it is fun to visit stores or tourist attractions to perform missions and receive prizes. Besides, various services such as providing multi-lingual store and product information related to QR codes in stores and storing and picking up products through pre-payment are provided in five languages (Korean, English, Japanese, Simplified Chinese, Traditional Chinese).

Overview diagram of smart tourism services
Overview diagram of smart tourism services

Meanwhile, the shopping and tourism service platforms will hold tour pass discount events and mission tour participants' prize events until the 28th of this month to promote the service and increase the utilization rate. The corporation will continue to promote the attractiveness of Korean-style smart shopping tourism to domestic and foreigners by developing continuous promotional marketing using seasonal discounts, prize events, and SNS.

Ryu Han-soon, head of the shopping accommodation team, said, "The smart shopping project promoted by the corporation and local governments is to resolve shopping inconveniences that foreign tourists have pointed out so far and ultimately revitalize local tourism. We are planning to expand our businesses to other regions such as Muan Airport and Suncheon this year.“