Brave Girls (hereinafter referred to as Brave Entertainment) has become an honorary ambassador for Korean tourism. The Ministry of Culture, Sports and Tourism (Minister Hwang Hee) and the Korea Tourism Organization (President Ahn Young-bae) announced that they have completed producing five overseas promotional videos to attract Korean Wave tourists in 2021.
Brave Girls, who have dominated the music industry with "Rollin" and "We Ride" after years of unknown entertainment, is also writing a new success story for the recent summer season. Brave Girls has emerged as a K-pop star who is loved by fans not only in Korea but around the world due to their supportive performances over coronavirus and hope message delivery.
The concept of the advertising campaign focused on the Southeast Asian MZ generation, which is interested in Hallyu, is ‘Level Up Your Rhythm of Korea’, which emphasizes the feeling of the game. In particular, strategic videos that promote local tourism as much as possible with a total of five themes (speed, limitations, self-photography, time travel, and style) attract attention. These videos will be released on various digital channels such as "ImagineYourKorea" and Facebook at 9 a.m. on August 12.
"We hope that the promotion video will inform the world of various regional tourism contents and local branding in each region so that the local tourism industry can regain vitality in the future," said Oh Chung-seop, head of the brand marketing team at the corporation.