The Shinsegae Department Store System has gained a reputation as a complex that includes all entertainment experiences throughout major cities. Recently, Shinsegae introduced their newest department store in Korea's science capital, Daejeon Shinsegae Art&Science.
Since its opening, this place has attracted a large number of Daejeon residents. With a height of 193 meters and 8 floors, Daejeon Shinsegae Art&Science has become the largest landmark in Daejeon City. The 13th center of Shinsegae Department Store is a new concept futuristic department store that not only tries shopping but also various experiential contents of culture, art, and science.
Unlike Shinsegae Department Store's existing stores that are based on local names like Gangnam and Gyeonggi, Daejeon's name is Art & Science. Shinsegae adds that the store's aspiration and meaning are to be a special space where science, culture, and art combine in harmony, rather than just selling goods. It will show a department store never before seen in the world, including the artistic contents of Shinsegae that can be seen from the highest observatory in Daejeon, and the identity of Daejeon, the science capital.
In addition, cultural facilities include the first Dolby Cinema Megabox in the Chungcheong area with 943 seats in 7 buildings; Shinsegae Academy that is divided for adults and kids, making Daejeon Shinsegae Art & Science the first to operate an academy with the best educational content provided through an online lecture platform and non-face-to-face mobile system. There is also Lego Shop, where you can enjoy shopping and playing together; and Shinsegae Gallery, an art exhibition space that attracts numerous customers. Local commercial district optimization brands constructed based on data accumulated by Shinsegae are also attracting attention.
Shinsegae Nexperium, a science museum created in partnership with KAIST researchers, is an edutainment space where you can enjoy science and culture at the same time. It consists of three themes of future fields: robotics, biotechnology, and space. It continuously discovers new content by analyzing individual viewing experiences through artificial intelligence.
Besides, Daejeon Expo Aquarium is also an attraction of Daejeon Shinsegae Art&Science. This is Korea's first media art combined type, was implemented with the theme of Poseidon, the god of the sea in Greek mythology. This is the first aquarium in Korea to combine media art, based on the theme of Poseidon, the god of the sea in Greek mythology.
For more information: www.shinsegae.com
Daejeon Shinsegae Art & Science (대전신세계 Art&Science)
