SUN, JUNE 26, 2022
Meet the French luxury brand ‘Goyard’ at Daejeon Shinsegae Art & Science (대전신세계)
Meet the French luxury brand ‘Goyard’ at Daejeon Shinsegae Art & Science (대전신세계)
  • By WalkintoKorea
  • 승인 2022.06.01 15:25
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From June 1st to 30th, Daejeon Shinsegae Art & Science operates the Goyard pop-up store where you can experience a variety of products as well as Margauge exclusive services.

Daejeon Shinsegae Art & Science will hold a pop-up store for the 160-year-old French luxury brand 'GOYARD' on the second floor of the department store for one month from June 1 to 30. Goyard, which entered Korea in 2007, currently operates three stores in the metropolitan area and one store in Busan and is the first pop-up store in Daejeon Shinsegae.

Designed to feel the Maison Goyard intact, this pop-up store offers a wide range of products, including Goyard's best-selling products such as Saint Louis, Mini Anjou, and Hardy, as well as small leather products, accessories, luggage collections, and pet accessories. You can experience everything, even Goyard's traditional hand-painting personalized Margauge exclusive service.

Illustration of Goyard's pop-up store at Daejeon Shinsegae Art & Science

Goyard started in 1853 at a travel bag workshop in Paris, France. With the rich heritage and unique craftsmanship accumulated over the years, the brand has been admired and loved not only by royalty and aristocrats but also by famous names from around the world such as Coco Chanel, Jacques Cartier, Karl Lagerfeld, and Madonna. Without compromising on the rapidly changing trends, they are producing classic stylish products with our unique know-how inspired by their own traditions and heritage.

The 'Goyardine Canvas' with Goyard's own chevron (V-shaped pattern) pattern, which is completed through a manual silkscreen method on a cloth woven with natural fabrics mixed with linen and cotton, is the same as the production method of the 19th century. It is establishing brand value as a symbol of timeless elegance, craftsmanship, and luxury.

Daejeon Shinsegae Art & Science - 신세계백화점 대전신세계아트앤사이언스

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