FRI, MARCH 29, 2024
The "Cooperative For Traditional-House Administrators" (한옥고택관리사 협동조합) is named for the Cultural Heritage Administration's "Social Economy Enterprises" (사회적 경제기업) in 2022
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The "Cooperative For Traditional-House Administrators" (한옥고택관리사 협동조합) is named for the Cultural Heritage Administration's "Social Economy Enterprises" (사회적 경제기업) in 2022
  • weekly, walkintoKorea
  • 승인 2022.09.28 22:03
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"Cooperative For Traditional-House Administrators" - an organization dedicated to preserving the old beauty of old-time Korea's houses has been recognized for its adroit efforts and is taking a step further to develop virtually

Selected for the business development cost support project, from June to November 2022, traditional houses will be officially introduced into the Metaverse. Experiential content discovery and commercialization were carried out. This project will show cooperatives inherit and develop the brand value of Hanok housing-style, inspire pride, and create jobs for young adults.

 

Hanok housing style
Hanok housing style

It was founded in 2019 by Hanok Administrator (한옥관리사) with the start with projects such as "Hanok house nationwide for foreigners" and in 2020, “Experience with Metaverse technology”. After two years of preparation, Hanok's  "Metaverse Time Machine" is created. It is part of the Cultural Heritage Visit Campaign conducted by the Cultural Heritage Administration. Due to the recent spread of COVID-19, it has become difficult to promote the site due to the lack of freedom of movement between countries. But in hardships come solutions. With the latest information and communication technologies, young people around the world are using virtual space for practically anything.

The Hanok 'Metaverse Time Machine' project promotes guidance on individuals' Hanoks (digital assets). It's a technology that allows you to experience indirectly in a virtual space represents house structure, characters, and events that transcend time and space.
In other words, the current Hanok structure is experienced with Metaverse technology and the restored (digital) Hanok district. "You can hear stories about historical (family) characters" through the avatar while watching Joe - your personal virtual helper. There are various interesting activities, such as dialogue with digital characters or making virtual food. 

Metaverse Hanok virtual Character
Metaverse Hanok virtual Character

 

** Metaverse: A combination of the English word 'Meta', meaning virtual, transcendence, and 'Universe', meaning the universe. A three-dimensional virtual world where socio-economic and cultural activities are replicated based on the real world.

The Cooperative For Traditional-House Administrators is scattered throughout the country with the "Jogyeondang" (조견당) in Yeongwol as the Pilot. The Metaverse implementation is to be expanded to 220 traditional houses designated by the Cultural Heritage Administration. Considering that the main guests of the Hanok old house are women in their 20s and 30s (as well as family units), it also aims to communicate with generation MZ with a more friendly image. 

Metaverse Hanok District
Metaverse Hanok District

 

To explain the Hanok more easily due to the aging of the old house owners (65-80 years old), narration through the main avatar was made possible and the role of the commentator was able to be developed. 

By introducing the concept of meta-commerce, you can directly book a Hanok (accommodation) experience in Jogyongdang. By providing a space for purchase, it can be profitable to use the contents of traditional (cultural) houses.

For more detail information, visit Cooperative For Traditional-House Administrators's main website: https://cota.kr/bbs/board.php?bo_table=B21&wr_id=11


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