The Korea Tourism Organization (KTO) will be hosting K-tourism Roadshow “Korea Travel Fair 2023” in Singapore from May 12 to 14. It is a large-scale event that will see the participation of 225 Singaporean and Korean personnel who are involved in the tourism industry as a strategic approach to promote Korean culture and tourism.
The main highlight of this year’s roadshow is introduction to diverse international events such as the Suncheonman International Garden Expo and supporting Busan World Expo through promotional booths. Other major promotional events include Travel Talk Show with actor Lee Do-hyun from the drama “The Glory (2022)” and entertaining performances like pungmunlnori, taekwondo demonstration, Pororo, K-pop dance, and K-drama live orchestra. In addition, K-friends will be hosting K-friends Day for a mini meet-up with K-friends members in Singapore as well as set up a promotional booth to attract new members through diverse events and giveaways.
An online roadshow is also prepared from April 10 to May 31 for those who are unable to make the visit. The online roadshow presents themed travel such as wellness attractions and K-drama filming locations, while promoting Korea travel packages along with promotions that are exclusive to the roadshow. For more information, visit the online roadshow website.
Singapore K-tourism Roadshow
- Event: Korea Travel Fair 2023
- Event period: May 12 – 14, 2023
- Event venue: Our Tampines Hub in Singapore
- Promotion event: kfriends.visitkorea.or.kr