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Organizing Local Travel and Creating Jobs: How a City Becomes a Brand (도시는 어떻게 브랜드가 되는가)
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Organizing Local Travel and Creating Jobs: How a City Becomes a Brand (도시는 어떻게 브랜드가 되는가)
  • weekly, walkintoKorea
  • 승인 2024.06.08 00:00
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CEO of WalkintoKorea Kang Deahoon (강대훈) gave a lecture at Daejeon Humanities Forum, Chungnam University.

On June 4, 2024, Daejeon City held the ‘2024 Daejeon Humanities Forum’ with the theme of ‘Humanities, opening the door to youth employment and entrepreneurship in response to the crisis of regional extinction.’

 

The 'Daejeon Humanities Forum', a high-quality humanities lecture that has been held since 2005 to share the humanities values ​​of Chungnam National University and Daejeon citizens.

The event was planned to celebrate its 20th anniversary this year by providing a forum to find solutions to the crisis of regional extinction and youth employment and entrepreneurship in the humanities. Humanistic communication is the first step to respond to recent changes in population structure due to low birth rate and aging and to create a sustainable society by strengthening the capabilities of ordinary citizens and young people.

CEO of WalkintoKorea Kang Deahoon, author of ‘How a City Becomes a Brand,’ presented several examples of how a job can be created through travelling. He introduced a method of collecting the memories of local people, archiving them digitally, and connecting them to create a travel program. Moreover, he also explained that this work is a way to store and maintain the memories of disappearing individuals and communities in both real and virtual spaces, and that it becomes an asset for the next generation.

Professor Yang Hae-rim of the Department of Philosophy at Chungnam National University shared his thought, “This meaningful lecture was an opportunity to communicate with citizens and young people to understand more about humanities and create alternatives for a sustainable future”.


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