Entering the entrance, the bright and cheerful atmosphere provides a comfortable and relaxing vibe. Passing the new rice at the rice products, along with the dried vegetables and fruit corners on the right, there is a life-size photo of Buyeo County Governor Park Jeong-hyeon.
At the entrance of the mall, there is the milk and other dairy products corner, livestock products, and processed marine products, and snacks, convenience foods, and wines are also available on one corner.
We hope that the careful composition, such as considering organic and low-carbon certified products and a product lineup that will capture the hearts of the MZ generation and single-person households as a direct sales outlet in the city center, will lead to a positive response from consumers.
The agricultural and livestock products sold here are delivered from the collection center in the Jangam-myeon Goodtrae Local Food Comprehensive Distribution Center and sold directly to consumers.
Buyeo-gun has been providing customized practical training, such as small packaging practical training and collection center utilization training, to farmers who wish to ship local food outside the metropolitan area in order to supply high-quality agricultural products to direct sales outlets outside the metropolitan area.
On June 17, Buyeo Livestock Cooperative, The Local Agricultural Corporation, and Daejeon Ilbo signed the 'The Local 314 Local Food Direct Transaction Center Operation Business Agreement'. Through this business agreement, each organization aims to increase sales through the supply of excellent agricultural and livestock products increase the sales of Buyeo-gun agricultural and livestock products, and sell Buyeo-gun agricultural and livestock products directly to consumers at 'The Local 314'.
Buyeo-gun accounts for more than 3% of the national production of 7 items including watermelon, tomato, shiitake mushroom, chestnut, melon, shiitake mushroom, and jujube. Goodtrae is a joint brand of excellent agricultural products of Buyeo-gun that celebrated its 20th anniversary this year and is recognized as a true representative power brand of Korea with agricultural product sales of 309.2 billion won in 2023 and a brand value of 392.9 billion won.
Goodtrae is dreaming of another leap forward by laying the foundation for brand globalization, such as by holding the Goodtrae 20th Anniversary Vision Declaration in early July.
