Videos promoting the landmarks of Seoul, Busan and Jeonju, Jeollabuk-do Province, arts like pansori (traditional one-person lyrical opera) and a fusion of contemporary and traditional dances are popular on the internet.
The official YouTube channel of the Korea Tourism Organization (KTO) released the videos under the theme "Feel the Rhythm of Korea." As of Aug. 21, the video of Seoul had 13.53 million views, that of Busan 15.59 million and that of Jeonju 13.81 million.
Each 1:40-minute video features the city's landmarks in the backdrop, while dancers perform to the pansori melody.
Leenalchi, a band comprising four singers, a bass guitarist and a drummer, performs a modern reinterpretation of pansori, while the Ambiguous Dance Company presents a work fusing contemporary and traditional dances.
The Seoul video shows dancers against the backdrops of Cheong Wa Dae, Leeum, Samsung Museum of Art, Deoksugung Palace, Jahamun Tunnel and Dongdaemun Design Plaza.
The Busan video highlights Gamcheon Culture Village, Busan Station, Bosu-dong Book Street, Haedong Yonggungsa Temple and Gwangalli Beach.
The Jeonju video features Jeonju Hanok Village, Jeonju Sori Cultural Center, Jeonju Hanok Railbike, Awon Museum and Hotel and Korea Expressway Corporation Arboretum.
From Aug. 4-14, the three videos combined attracted more than 30 million views on YouTube. The number of views exceed 80 million if those on Facebook and TikTok are combined with YouTube's.
The KTO said the three videos are being widely viewed in 12 Asian countries including Japan, China, Taiwan, the Philippines and India.