SAT, JANUARY 16, 2021
A mural of Chuncheon city brand made with citizens
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A mural of Chuncheon city brand made with citizens
  • weekly, walkintoKorea
  • 승인 2021.01.04 14:47
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- Chuncheon City Brand Award Winner of Domestic and Foreign Brand Awards, Made of mural paintings
- Refer to the works of world-famous artists…Participation in the creation of murals by local merchants and artists
A mural of Chuncheon city brand
A mural of Chuncheon city brand

The mural of Chuncheon city brand made with citizens has finally been unveiled.

Through the murals of Chuncheon city brands, the Chuncheon city government expects to promote the city's image and spread preferences, as well as provide citizens with unique attractions, thereby refreshing the city's image.

Since September, the city government has invested 20 million won in the project to create a mural of Chuncheon city brand in the 25-1 area (part of the wall of the old Piccadilly theater) in Choyang-dong, Chuncheon.

A mural of Chuncheon city brand
A mural of Chuncheon city brand

The wall painting of Chuncheon city brand is a concept in which citizens look deeply into the lives of citizens in line with the city.

It benchmarked the works of world-renowned French photographer and street artist JR and the works of visual artist Agnes Varda, who won the prestigious Palme d'Or at the 68th Cannes Film Festival.

In addition, the Choyang-dong area recently combined the public art identity of "Troubleshooting for All" with the city brand due to poor urban aesthetics and poor security conditions.

A mural of Chuncheon city brand
A mural of Chuncheon city brand

To this end, it is more meaningful in that it is a project involving local merchants, local artists, and city administration.

Local artists, including sculptor Kim Soo-hak, participated in the creation of the Chuncheon city brand mural, and 15 local merchants joined the mural model.

The mural with citizens' faces is 90㎡ and is made in the form of a lightbox, which is effective for security and urban aesthetics through lighting.

An official of the city government said, "The Choyang-dong mural project is the first step in Chuncheon City's urban brand's public art identity," and added, "We will continue to actively carry out urban brand promotion and marketing projects that can melt into the lives of citizens."

"The merchants of the urban regeneration zone and the city brand of Chuncheon City met to take a meaningful first step as a public art identity," he said. "We will continue to actively carry out urban brand promotion and marketing projects that can melt into the lives of citizens.“

www.chuncheon.go.kr