'non-face-to-face Tourist Spot 100' Successful Marketing Model for COVID-19 Era

Last year, the marketing of ‘100 non-face-to-face Tourist Destinations’ conducted by the Korea Tourism Organization (President Ahn Young-bae) as an alternative trip to the covid-19 era was evaluated as a successful case overseas.

On January 27, FITUR, a tourism fair in Madrid, Spain, announced that it had selected Korea's Contactless Tourist Site 100 Marketing, a strategic project to boost domestic tourism in the Corona era, as an excellent example of the international sector of the Active Tourism Competition.

The 100 non-face-to-face tourist attractions received positive reviews in that they presented a new travel model to promote sustainable economic growth while preserving the tourism ecosystem in crisis with Corona 19. A total of 8,000 judges, including experts, journalists, and ordinary people, participated in the evaluation.

The FITUR Tourism Fair, which has been held since 1980, is one of the world's top three exhibitions in the tourism sector, with 260,000 people from 165 countries participating. It has been selecting excellent cases at home and abroad for the 26th time, aiming to develop the global tourism industry and tourism marketing and plan high-quality tourism products.

In this international category, Bulgaria's Rhodope Mountain Culture Experience Program was selected along with Korea's 100 non-face-to-face tourist attractions.

The 100 non-face-to-face tourist attractions were jointly selected by the corporation and 10 regional tourism corporations in June last year, and the corporation conducted various marketing campaigns to simultaneously promote safety and domestic tourism with the end of Corona unclear. The number of visitors increased by about 45% year-on-year by promoting integrated digital marketing such as hosting T-map-linked public visit events, online advertising, discount marketing for tourist destinations for BC cardmembers, and promoting SNS reporters.