The Korea Tourism Organization (President Ahn Young-bae) held the ‘2021 Hallyu Culture Festival’ event on the 17th with 350 media and general consumers attending to raise demand for Korea after Corona in Taiwan, citing Korean Wave contents such as movies and dramas.

The event, which was held at a movie theater in downtown Taipei, was designed to coincide with the worldwide release of the movie "Seobok," which was expected to be shared by Hallyu stars Gong Yoo and Park Bo-gum. The talk show explaining Hallyu tourism, which took place before the movie, announced the charm and characteristics of eight tourist attractions, including Busan Gijang Ahopsan Forest and Pocheon Bidulginangpokpo, which were selected by the audience through a preference vote. Also, they had time to enjoy various Korean Wave contents, including watching the K-fashion documentary "Next in K-Story" and drama OST jointly planned and produced by the corporation and Netflix.

On the other hand, a variety of consumer events took place outside the venue, including creating photo zones such as dramas 'Hotel Del Luna' and 'Itaewon Class' and giving cup noodles that appear in "Seobok" as prizes if they left proof shot.

Liao Zuying (a woman in her 40s), who usually enjoys Korean dramas and entertainment programs with her mother, said, "I took my mother on a trip to Korea for four consecutive years right before Corona, and the last year is relieving my disappointment with Korean dramas and movies. We look forward to the end of Corona as soon as possible so that we can go on a trip to Korea with our mother.

"It was a good opportunity to realize the Korean Wave in Taiwan," said the Taipei branch head of the construction company. "We will make more efforts to promote Korean tourism using Korean Wave and other content so that Taiwanese consumers can choose Korea as their first overseas destination after Corona stabilization."

Choi Yong-chul