FRI, JUNE 18, 2021
Promoting Korean tourism to the UK, the venue of the G7 summit.
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Promoting Korean tourism to the UK, the venue of the G7 summit.
  • Kang Dea-hoon
  • 승인 2021.06.09 10:38
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London double-decker bus wrapping advertisements and digital panel advertisements in major stations.
A double-decker bus wrapping 'Feel the Rhythm of Korea' is passing by at Regent Street in London. (Korea Tourism Organization)
A double-decker bus wrapping 'Feel the Rhythm of Korea' is passing by at Regent Street in London. (Korea Tourism Organization)

The Korea Tourism Organization (CEO Ahn Young-bae) will launch a massive promotion for Korean tourism at the G7 summit in London, England, between June 11 and 13. At the meeting, President Moon Jae-in was officially invited to participate.

The London branch of the corporation advertises illustration wrapping of 'Feel the Rhythm of Korea', an overseas promotional video of Korea, on a double-decker bus, in London. Major stations in the city, such as Victoria, Waterloo, and Oxford Circus, advertise digital panels where you can see dancers performing colorful dances to the pansori.

A double-decker bus wrapping 'Feel the Rhythm of Korea' is passing by at Regent Street in London. (Korea Tourism Organization)
A double-decker bus wrapping 'Feel the Rhythm of Korea' is passing by at Regent Street in London. (Korea Tourism Organization)

In addition, various online promotions will be held at the same time, including an event that presents prizes when bus wrapping and subway advertisements are taken and posted on social media, an event to experience Korean food through British Korean restaurants, and an event to draw my travel plans to Korea.

In addition, various online promotions will be held at the same time, including an event where you get a prize if you take a picture of bus wrapping and subway advertisement and post it on social media, an event to experience Korean food through British Korean restaurants, and an event to draw my travel plans to Korea.

Lee Sang-min, head of the London branch, said, "Britain is expected to resume overseas travel soon based on the highest vaccination rate among major countries. With Korea's participation in the G7 summit, we will launch a large-scale promotional campaign with related industries to draw real demand for travel to Korea in the future.“