SAT, JULY 31, 2021
Son Heung-min has become an honorary ambassador for Korea tourism.
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Son Heung-min has become an honorary ambassador for Korea tourism.
  • Choi Yong-chul
  • 승인 2021.07.06 19:39
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Korea Tourism Organization Appoints 'Honorary Ambassador for Korea Tourism'
Production of promotional videos and image advertisements - Released in September
Son Heung-min is appointed honorary ambassador for Korea Tourism. (Korea Tourism Organization)
Son Heung-min is appointed honorary ambassador for Korea Tourism. (Korea Tourism Organization)

World-class soccer player Son Heung-min, who plays for Tottenham Hotspur in the English Premier League (EPL), has become an honorary ambassador for Korean tourism.

The Ministry of Culture, Sports and Tourism (Minister Hwang Hee) and the Korea Tourism Organization (President Ahn Young-bae) appointed Son Heung-min, who has global recognition, as an honorary ambassador for Korea tourism on 6th to preoccupy the international tourism market after the corona. In the future, it will produce various promotional contents that convey the charm of Korea.

There are three types of advertisement videos and seven types of images that will be produced. The theme is "This is my Korea, What's yours?", which links the characteristics of Son Heung-min, who is fast, passionate, and smart as a soccer player, with the charm of Korean tourism. In the one-and-a-half-minute promotional video, Son Heung-min will appear to convey various charms of Korea, which are fast, passionate, and smart. The contents will be released worldwide in September, focusing on digital media such as Imagine your Korea YouTube and Facebook, and will also be posted on Son Heung-min's SNS account (4.8 million Instagram followers and 4.7 million Facebook followers).

The corporation expects many positive effects from Son Heung-min's appointment as an honorary ambassador. In particular, it is expected that it will have a high effect on raising awareness of Korean tourism brands in the global market centered in Europe. In particular, the marketing effect is expected to be particularly high for those interested in Korean culture.