WED, MAY 31, 2023
Unlocking the Beauty of Gangwon: The Role of Gangwon Tourism Organization (강원관광재단)
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Unlocking the Beauty of Gangwon: The Role of Gangwon Tourism Organization (강원관광재단)
  • Tra My Nguyen - WalkintoKorea
  • 승인 2023.05.26 12:24
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Every corner of Gangwon is filled with many stories and sceneries.

Gangwon Tourism Organization (President Kang Ok-hee) is an entity responsible for promoting and developing tourism in the Gangwon Province of South Korea. Located on the eastern coast of the Korean Peninsula, Gangwon Province is known for its stunning natural landscapes, including picturesque mountains, scenic coastlines, and beautiful lakes.

The meaning of the GWTO name.
The meaning of the GWTO name (Photo: GWTO Website)

The organization plays a crucial role in showcasing the diverse attractions and unique experiences that Gangwon has to offer. Its primary objective is to attract domestic and international tourists by highlighting the province's cultural heritage, outdoor activities, and popular tourist destinations.

They are producing glocal tourism content with international economic power and discovering tourism elements specialized for the local sites to complete Gangwon’s unique tourism style.
They are producing glocal tourism content with international economic power and discovering tourism elements specialized for the local sites to complete Gangwon’s unique tourism style. (Photo: GWTO Website)

Gangwon Tourism Organization works closely with local governments, travel agencies, and other stakeholders in the tourism industry to create and implement strategic marketing campaigns and initiatives. These efforts aim to increase awareness of Gangwon Province as a desirable travel destination and to encourage visitors to explore the region's natural wonders, historical sites, and cultural events.

Gangwon, the No. 1 Tourist Destination
Gangwon, the No. 1 Tourist Destination (Photo: GWTO Website)

The organization also provides support and resources to tourism businesses and service providers in the region. This includes assisting with the development of tourism infrastructure, offering training programs to enhance service quality, and facilitating partnerships between local businesses and tourism stakeholders.

 

One of the notable events organized by the Gangwon Tourism Organization is the annual Pyeongchang Trout Festival, held during winter. This festival attracts thousands of visitors who come to enjoy ice fishing, sledding, and various winter activities. It serves as an excellent example of how the organization actively promotes the province's unique recreational opportunities.

They are promoting various global marketing projects to revitalize Gangwon Tourism by attracting foreign tourists and promoting the welfare of local residents.
They are promoting various global marketing projects to revitalize Gangwon Tourism by attracting foreign tourists and promoting the welfare of local residents. (Photo: GWTO Website)

Gangwon Tourism Organization plays a vital role in promoting and developing tourism in Gangwon Province, showcasing its natural beauty, cultural heritage, and exciting activities. Through its efforts, the organization aims to position Gangwon as a must-visit destination for travelers seeking memorable experiences in South Korea.

A trip is created by GWTO in this May.
A trip is created by GWTO in this May.

More info about Gangwon Tourism Organization


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