On the 28th, the Korea Halal Export Association (한국할랄수출협회), the Korea Halal Industry Research Institute (한국할랄산업연구원) with Chairman Noh Jang-seo (노장서), and Yanatrip (야나트립) with CEO Jo Ji-hwan (조지환) signed a business agreement to Enter the Halal Market in the Middle East. Since its establishment in 2017, the Korea Halal Export Association has been exploring new avenues for Korean Halal products in Muslim countries such as Southeast Asia and the Middle East. The Korea Halal Industry Research Institute is leading the signing of business agreements with leading overseas halal institutions and is responsible for R&D, research, and educational projects in a number of Halal fields. Yanatrip Co., Ltd., which signed an agreement with many Halal specialized institutions, is a Middle East travel agency that recently held the 2020 Dubai Expo Korea Day event and the 2023 BIBAN event in Saudi Arabia. This company also supports Korean companies' export activities as an export voucher (exhibitions, events, and sales support) agency of Kotra and the Small and Medium Venture Business Corporation.
Through this business agreement, it plays a remarkable role in expanding the Halal export market centered on Southeast Asia to the Middle East. Director Roh expressed his aspiration, "The Halal industry is emerging as a meaningful industry that expands the difficult export market, and the Middle East is also emerging as an attractive export area that can replace China".
As an evident result of this business agreement, companies that want to attend through joint marketing at the Saudi International Halal Expo & Summit will be recruited in Riyadh, Saudi Arabia, in November. The Saudi Halal Expo will be held from November 18th to November 23rd (six days and four nights), as well as a local meeting to provide useful information on local advancement such as market information, legal tax labor, and a visit to the Neom City The Line Experience Center. Prospective small and medium-sized venture companies wishing to enter the Middle East can contact Yanatrip Co., Ltd. and Halal Korea Co., Ltd. CEO Kim Jin-woo (김진우) that in charge of administrative affairs by September 30th.
