Hallyu star Cha Eun-woo has been appointed as the Honarary Ambassador of Visit Korea Year 2023-2024, a promotional campaign launched by the Korea Tourism Organization (KTO). The appointment ceremony, along with the “K-tourism Cooperative Group” launch ceremony, took place at HiKR Ground in KTO Seoul Office on May 23, 2023. As the honorary ambassador, Cha Eun-woo will be working closely with KTO to promote Korea’s diverse charms through promotional videos, global roadshows, Visit Korea Year online content, and more. His campaign activities are expected to have a positive influence among the global audience by encouraging Korea tourism and promoting Korea’s culture.

Visit Korea Year website: www.visitkoreyear.kr

By Kocis