Traditional becomes the root of modernity and modernity develops to evolved traditional culture, familiarity, homogeneity, and similarity of culture are important factors in tourism industry and selecting travel destination. In the tourism industry, society, politics, economy, environment, technology as well as population and lifestyle have a great influence on tourism. The content and form of tourism through time have become diverse and develop in the complicated way. Based on it, the characteristics of tourism industry also involves location dependence, awareness, complexity, and public interest. In the tourism industry, business entities of related industries include the execution of complex business content.
It can be said that the tourism industry is highly dependent on the type of location, climatic, transportation, the superiority of tourism resource and development progress. Not only the natural environment but also the business environment, the market size, manpower supply and quality demand depend on tourist class and propensity to consume. At this time, the business environment and visitors are also affected by the given location conditions. The tourism industry is very sensitive to the change of external factors such as social, economic, and natural. Social factors include political instability, disease emergence, and personal safety while economic factors include economic depression, exchange rates, and income changes. And finally, natural factors include earthquake, typhoon, seasons, and climate changes.
The tourism industry can expand with the combination of economic prosperity, demographic change, and new technology. In addition, use of the Internet and mobile devices has spread rapidly the way for the transportation, accommodation, destination, travel expenses and other. The growth of Internet, proliferation of smartphone as well as other mobile device make real-time travel possible and influence to travel destination. The tourism facilities create high employment effects, high-added value and becoming the world's most promising industry. It can great the effort to boost the national brand value and promote investment for the sustainable development.
In the fourth industrial revolution, by cooperating with government, tourism organizations, tourism industry, etc. Jeolla-do can create a comprehensive tourism plan for developing tourism industry contents in the mid to long term. The evolution form from traditional tourism to high-tech/high-touch tourism and individual traveler such as backpacking trip and family travel are not limit tourism information service delivery through sufficient information and safety services. It can be spread in every corner of the country.
Recently, Jeolla-do obtains achievements in tourism; however, there are many tourism problems, lack of mid to long-term tourism industry promotion policies and unbalanced growth in attracting multinational foreign tourists have occurred. In addition, the lack of competitive tourism content and the development of tourist facilities can be considered as problem. Despite of having these problem, the importance of the tourism industry as the future growth engine industry continues to increase. Firstly, to revitalize the tourism industry, it is necessary to develop a tourism program linked with the tourism industry and improve government’s system. Secondly, expansion of tourism infrastructure and prepare various culture content to form tourism demand. Thirdly, customize tourism program for multinational travelers. Fourth, the need for a comprehensive tourism promotion policy is urgent in order to achieve government continuing support and social expectations for tourism industry while revitalizing private investment in the medium and long term at the same time for the development of the tourism industry.